You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing Ernst and Young Services Pty Ltd.
ANA has found 4 results for you, in 221 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The MRC minimum standards

This paper explains the use of the MRC (Media Rating Council) Minimum Standards as evaluation criteria for different types of media measurement including the special consideration given before using them for site centric measurement.

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: George Ivie, Nick Terlizzi
Company: Ernst and Young Services Pty Ltd
June 1, 2001
×

Citation

Ivie and Terlizzi (2001a, June 01). The MRC minimum standards. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-mrc-minimum-standards


Research papers

A paradox of product innovation

This paper is about product innovation and introduction. More specifically a framework for understanding the relationships between innovation category characteristics and successful new product innovation and introduction is introduced and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Jean-Jacques Vandenheede, Bettina Hoffmann, Leone Aardse, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1999
×

Citation

Vandenheede, Hoffmann, Aardse and Cartwright (1999a, September 01). A paradox of product innovation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-paradox-of-product-innovation-


Research papers

The evolution of a Latin American audit process

This paper provides a framework for establishing an initial examination process and demonstrates how people from different countries can work together for the improvement of media research.

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: George Ivie, Nick Terlizzi
Company: Ernst and Young Services Pty Ltd
June 15, 1998
×

Citation

Ivie and Terlizzi (1998a, June 15). The evolution of a Latin American audit process . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolution-of-a-latin-american-audit-process-


Research papers

Understanding promotion effectiveness and profitability

This paper introduces and explains a process for analyzing and understanding promotion effectiveness and profitability combining the use of information sources, state-of-the-art modeling techniques and procedures. The problems of simply managing...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Kenneth J. Wisniewski, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1996
×

Citation

Wisniewski and Cartwright (1996a, September 01). Understanding promotion effectiveness and profitability . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-promotion-effectiveness-and-profitability-